How Can Your Business Benefit By Using HubSpot

If you could integrate a tool into your business that would be easy to use, and be able to centralize everything and provide you with vital data, wouldn’t you want to be using it?

As a marketing agency, we only advise clients to use products that we know, love, use ourselves, and trust, and HubSpot is one of our top tools.

As a CRM, HubSpot provides incredible benefits to any business because it is customizable to your business.

Moving your website into the HubSpot COS (Content Optimization System) allows everything to be integrated inside HubSpot. Your blog, your emails and now your website pages will be there too, and you will be able to easily scan and track exactly what is happening on those pages.

In addition, using HubSpot has also proven to improve a website’s speed, and it helps with Google optimization as Google automatically indexes more of your pages.

All of these above things help you with SEO, and your website will grow faster.

BUILDING AN ALL-IN-ONE PLATFORM FOR YOUR BUSINESS

HubSpot is truly a business owner's dream, even if you don’t consider yourself to be very ‘tech-savvy’. This program is an all-in-one, flexible and cohesive platform which makes it easy to maximize HubSpot’s features because everything is in one spot.

Over recent years, HubSpot has gained popularity for various reasons. It is mainly because of its ease of use, it is extremely quick to learn, the team at HubSpot provides you with hundreds of training videos categorized for easy reference, and there are many helpful templates to assist you with the growing and managing of your business.

Once you have migrated you will then be able to make use of the tools available within the HubSpot CRM. These include your marketing analytics, details on the traffic to your website, the responses to emails, those who want to buy as well as information on those who want to move forward.

As a business owner, you already know that sales reporting is one of the most important things – without sales, there simply won’t be any money coming into your business. HubSpot allows you to see projected sales, what sales are already confirmed, and details about who your clients are. From the data that is gathered from your marketing efforts and your sales strategies, you will be able to monitor everything more accurately and you will be able to clearly see patterns, opportunities, and even gaps where a bit of a sales push might be required.

MIGRATING YOUR WEBSITE TO HUBSPOT IS SMOOTH & EFFORTLESS FOR YOU

The team at HubSpot will analyze your site to see if it can be migrated, they let you know if anything needs tweaking, and they will then provide you with a quotation. This rate will largely depend on the number of pages your site has.

HUBSPOT PROVIDES AN EASY-TO-USE BUILDER

The developers at HubSpot have ensured that if you are using their CRM, then the website pages that you will create in HubSpot will be easier to create than the pages in a traditional Wordpress website. The HubSpot CMS is a great platform if you're looking to have an incredibly robust, reliable website that can be updated with minimal input from your end.

Migrating your online presence to HubSpot empowers you as a business owner by providing you with simple-to-use tools that will allow you to easily make changes to any of your website pages.

DYNAMIC CONTENT ASSISTING YOUR BUSINESS

A truly incredible feature of HubSpot that does make it stand out above the rest is that it offers you dynamic content.

A dynamic website page is a CMS (Content Management System) that changes based on the path of an end user's requested URL.

Within HubSpot you can set up your content to change depending on who is actually looking at the page. If you have a brand-new visitor to your website, you can show them content that will be different compared to the content that a qualified lead will see.

The dynamic content that you can create in HubSpot can answer valuable questions such as informing you how many times a particular user has visited your page, or what they have previously purchased or viewed. You can find out what browser was used to search and access your website. You can find out which channels were used for users to access your website, such as links, newsletters, social media, ads, or organic searches.

Consider how much more powerful your marketing and sales strategies can be if you are provided with this information quite effortlessly.

By using content marketing together with dynamic content you can create powerful resources to build your business and enhance your client’s experience. These paths can include the following:

•         Newsletters and emails
•         Landing page
•         Articles
•         Forms and purchases
•         Product pages
•         Website ads

The dynamic content HubSpot has available for you will assist people to move through your funnel seamlessly. As you know who your clients are, HubSpot will show them relevant content and assist them to move to the next step.

Dynamic content will answer many of your questions, take the guesswork out of your marketing decisions, and really help you to step up your marketing game.

CONCLUSION

Adopting a new tool can be scary, but consider this: HubSpot has been around for a while now, and it’s popular with small businesses because of how easy it is to use.

As it is one of the most popular CRMs on the market today, you can be confident that your business will have access to great technology and resources without having to shell out major cash upfront.

With Hubspot, everything you require to run your business will all be in one spot. We at M13 Marketing are fully capable of managing the entire workload, not just the CRM, so we will assist in getting HubSpot set up for you, and in addition, you will end up saving money as you won’t have to hire two separate companies to maintain your online presence.

Plus, as an all-in-one marketing tool, we make sure you never miss another opportunity or connection again by providing social media management tools and customer analytics in one place!

If this sounds like something your company would be interested in hearing more about, contact us here at M13 Marketing so we can help get started.

We’d love to show you what HubSpot could do for you and for your business.