When business is booming, tasks such as social media, email newsletters, and your overall marketing tend to slip through the cracks. However, it is essential that while you might be bringing in new customers, you don't let your marketing efforts take a back seat.
Hiring an Employee on a Permanent Basis
The decision of whether you should hire a marketing agency or a full-time employee is really an individual choice, as it depends on your specific business and what you want to get out of the role.
For those that want to have someone working in their office every day, a permanent marketing employee might be the right option for them.
The downside however is that when recruiting for this role, you will need to pay their salary plus all of the costs that come with hiring an individual. In addition, it could become difficult for them to attend any training sessions as they are most likely going to be constantly occupied working on your marketing plan, marketing strategy, or execution of your project.
This can be costly and is not always appropriate for some businesses. On top of the permanent expense of a new employee, if your business does take a turn for the worse it may mean laying off someone who has become established within your company culture; something which no business owner wants to do.
The Benefit of Hiring a Marketing Agency
One great advantage of hiring an agency is they won't take up any office space or add to any office expenses. However, in saying that, since the pandemic, we have learned that office space and location are no longer a factor. With people being forced to work from home, individuals and companies are proving how successful and more productive this 21st Century working lifestyle can be.
Every business is different. Even within your business your marketing needs will be changing and evolving. Sometimes it is in the company’s best interests to hire an external company that is able to objectively observe the functioning of your business.
Think about what is going to be better for you - going the DIY route and managing everything including social media marketing all by yourself?
Or, working alongside knowledgeable professionals who will ensure that your brand stays top of mind for potential customers while also giving you high-quality work at competitive rates?
A Skilled Team
The right marketing team can make or break your company. If you're not sure where to start in terms of marketing, this is the place for you. You'll get access to a group of specialists that work in different fields but contribute towards an overall goal: Getting customers into your inboxes and wallets through content creation (and more), search engine optimization (SEO) techniques like keyword research & paid advertising campaigns - all designed with your perfect target client’s needs at heart.
Consistency
A marketing agency is the best at what they do. They consistently work to a high standard and will help you stay consistent in your branding. It’s easy for businesses, especially small ones with limited resources or staff members on deck 24/7 , to forget about marketing efforts as they work to maintain and build relationships with their current clients.
A marketing agency will remain focused on making sure that new content pieces come out looking great, that advertisement campaigns run on schedule, and that social media is on top form.
Speed of Work
When you have to do something yourself, it can take up a lot of valuable sales time, especially if you have many systems and tech advances to incorporate along the way.
Hiring the services of a marketing agency will move things along much faster as various people have specialized skills and working together they are able to successfully complete a project in much less time than a single person could. This speed does end up saving the business money.
Work on Securing More High-Valued Leads
Instead of cold calling and focusing on outbound marketing, a marketing agency is equipped to discover who your target audience is and to focus on reaching them and creating more high-value leads for your business.
Conclusion
When trying to decide between a full-time employee or an agency, the choice really comes down to what your specific business needs are, and what your ultimate goal is.
By outsourcing and hiring a marketing agency, you will be freed up to focus on your clients, sales, and the running of your business, allowing the agency to do what they do best and bring new leads through your door.
If you have been debating your marketing strategy for a while, contact us and we will gladly talk this through with you to find out what your requirements are and which option will be most suited to your business.
